Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
ISBN-13:
9780130957016
ISBN-10:
0130957011
Edition:
5th
Author:
Caples, Hahn
Publication date:
1998
Publisher:
Prentice Hall
Format:
Paperback
304 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780130957016
ISBN-10:
0130957011
Edition:
5th
Author:
Caples, Hahn
Publication date:
1998
Publisher:
Prentice Hall
Format:
Paperback
304 pages
Category:
Advertising
,
Marketing & Sales
Summary
Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) (ISBN-13: 9780130957016 and ISBN-10: 0130957011), written by authors
Caples, Hahn, was published by Prentice Hall in 1998.
With an overall rating of 4.2 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) (Paperback, Used) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $10.11.
Description
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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