Fame & Fortune: How Successful Companies Build Winning Reputations
ISBN-13:
9780130937377
ISBN-10:
0130937371
Edition:
1
Author:
Cees B.M. van Riel, C. B. M. Van Riel, Charles J. Fombrun
Publication date:
2003
Publisher:
Ft Pr
Format:
Hardcover
288 pages
FREE US shipping
Book details
ISBN-13:
9780130937377
ISBN-10:
0130937371
Edition:
1
Author:
Cees B.M. van Riel, C. B. M. Van Riel, Charles J. Fombrun
Publication date:
2003
Publisher:
Ft Pr
Format:
Hardcover
288 pages
Summary
Fame & Fortune: How Successful Companies Build Winning Reputations (ISBN-13: 9780130937377 and ISBN-10: 0130937371), written by authors
Cees B.M. van Riel, C. B. M. Van Riel, Charles J. Fombrun, was published by Ft Pr in 2003.
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Description
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
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