There's No Business That's Not Show Business: Marketing in an Experience Culture
ISBN-13:
9780130471192
ISBN-10:
0130471194
Edition:
First Edition
Author:
David L. Rogers, Bernd H. Schmitt, Karen Vrotsos
Publication date:
2003
Publisher:
Ft Pr
Format:
Hardcover
275 pages
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Book details
ISBN-13:
9780130471192
ISBN-10:
0130471194
Edition:
First Edition
Author:
David L. Rogers, Bernd H. Schmitt, Karen Vrotsos
Publication date:
2003
Publisher:
Ft Pr
Format:
Hardcover
275 pages
Summary
There's No Business That's Not Show Business: Marketing in an Experience Culture (ISBN-13: 9780130471192 and ISBN-10: 0130471194), written by authors
David L. Rogers, Bernd H. Schmitt, Karen Vrotsos, was published by Ft Pr in 2003.
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Description
There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt, David L. Rogers, and Karen Vrotsosprovide winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships.
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