9780130471192-0130471194-There's No Business That's Not Show Business: Marketing in an Experience Culture

There's No Business That's Not Show Business: Marketing in an Experience Culture

ISBN-13: 9780130471192
ISBN-10: 0130471194
Edition: First Edition
Author: David L. Rogers, Bernd H. Schmitt, Karen Vrotsos
Publication date: 2003
Publisher: Ft Pr
Format: Hardcover 275 pages
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Book details

ISBN-13: 9780130471192
ISBN-10: 0130471194
Edition: First Edition
Author: David L. Rogers, Bernd H. Schmitt, Karen Vrotsos
Publication date: 2003
Publisher: Ft Pr
Format: Hardcover 275 pages

Summary

There's No Business That's Not Show Business: Marketing in an Experience Culture (ISBN-13: 9780130471192 and ISBN-10: 0130471194), written by authors David L. Rogers, Bernd H. Schmitt, Karen Vrotsos, was published by Ft Pr in 2003. With an overall rating of 4.2 stars, it's a notable title among other books. You can easily purchase or rent There's No Business That's Not Show Business: Marketing in an Experience Culture (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.41.

Description

There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt, David L. Rogers, and Karen Vrotsosprovide winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships.
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