Strategic Marketing for Nonprofit Organizations
ISBN-13:
9780130419774
ISBN-10:
013041977X
Edition:
6
Author:
Philip Kotler, Alan R. Andreasen
Publication date:
2002
Publisher:
Pearson College Div
Format:
Hardcover
528 pages
FREE US shipping
Book details
ISBN-13:
9780130419774
ISBN-10:
013041977X
Edition:
6
Author:
Philip Kotler, Alan R. Andreasen
Publication date:
2002
Publisher:
Pearson College Div
Format:
Hardcover
528 pages
Summary
Strategic Marketing for Nonprofit Organizations (ISBN-13: 9780130419774 and ISBN-10: 013041977X), written by authors
Philip Kotler, Alan R. Andreasen, was published by Pearson College Div in 2002.
With an overall rating of 4.3 stars, it's a notable title among other
books. You can easily purchase or rent Strategic Marketing for Nonprofit Organizations (Hardcover) from BooksRun,
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Description
Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
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