Tourism: The Business of Travel (2nd Edition)

This new book provides an accurate overview of today's tourism industry that's as interesting and multi-faceted as the field itself. Written in a conversational style that's fun to read, it takes a balanced, business-oriented look at each component of the industry—including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations. Covers all aspects of the traveling public and tourism promoters, tourism service providers and the service and hospitality environment. For individuals interested in the travel, tourism and hospitality industries.