Strategic Management In Action (2nd Edition)
ISBN-13:
9780130400062
ISBN-10:
0130400068
Edition:
2nd
Author:
Mary K. Coulter
Publication date:
2001
Publisher:
Prentice Hall
Format:
Paperback
396 pages
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Book details
ISBN-13:
9780130400062
ISBN-10:
0130400068
Edition:
2nd
Author:
Mary K. Coulter
Publication date:
2001
Publisher:
Prentice Hall
Format:
Paperback
396 pages
Summary
Strategic Management In Action (2nd Edition) (ISBN-13: 9780130400062 and ISBN-10: 0130400068), written by authors
Mary K. Coulter, was published by Prentice Hall in 2001.
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Description
(Pearson Education) A guide integrating the most current strategic management theories and practices, with an array of interactive features. Includes comprehensive cases at the end of each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site giving students access to online study guides, Internet resources, and more. Softcover. DLC: Strategic planning.
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