Services Marketing: People, Technology, Strategy (4th Edition)
ISBN-13:
9780130173928
ISBN-10:
0130173924
Edition:
4th
Author:
Christopher Lovelock
Publication date:
2000
Publisher:
Prentice Hall
Format:
Hardcover
720 pages
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Book details
ISBN-13:
9780130173928
ISBN-10:
0130173924
Edition:
4th
Author:
Christopher Lovelock
Publication date:
2000
Publisher:
Prentice Hall
Format:
Hardcover
720 pages
Summary
Services Marketing: People, Technology, Strategy (4th Edition) (ISBN-13: 9780130173928 and ISBN-10: 0130173924), written by authors
Christopher Lovelock, was published by Prentice Hall in 2000.
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Description
Textbook with a strong focus in managerial orientation and strategic focus, using conceptual frameworks that have been classroom tested for relevance, incorporating key academic research findings, and including selected readings and cases to accompany the text chapters. Previous edition not cited. DLC: Professions-Marketing.
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