Advertising
ISBN-13:
9780130152497
ISBN-10:
0130152498
Author:
Sandra Moriarty, William Wells, JOHN. BURNETT
Publication date:
1989
Publisher:
Pearson Higher Education
Format:
Paperback
614 pages
FREE US shipping
Book details
ISBN-13:
9780130152497
ISBN-10:
0130152498
Author:
Sandra Moriarty, William Wells, JOHN. BURNETT
Publication date:
1989
Publisher:
Pearson Higher Education
Format:
Paperback
614 pages
Summary
Advertising (ISBN-13: 9780130152497 and ISBN-10: 0130152498), written by authors
Sandra Moriarty, William Wells, JOHN. BURNETT, was published by Pearson Higher Education in 1989.
With an overall rating of 3.8 stars, it's a notable title among other
books. You can easily purchase or rent Advertising (Paperback) from BooksRun,
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Description
Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.
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