Marketing Channels (6th Edition)
ISBN-13:
9780130127723
ISBN-10:
0130127728
Edition:
6th
Author:
Erin Anderson, Louis W. Stern, Anne T. Coughlan
Publication date:
2001
Publisher:
Prentice Hall
Format:
Hardcover
592 pages
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Book details
ISBN-13:
9780130127723
ISBN-10:
0130127728
Edition:
6th
Author:
Erin Anderson, Louis W. Stern, Anne T. Coughlan
Publication date:
2001
Publisher:
Prentice Hall
Format:
Hardcover
592 pages
Summary
Marketing Channels (6th Edition) (ISBN-13: 9780130127723 and ISBN-10: 0130127728), written by authors
Erin Anderson, Louis W. Stern, Anne T. Coughlan, was published by Prentice Hall in 2001.
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Description
(Pearson Education) A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channels.
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