Individuality in Clothing Selection and Personal Appearance (5th Edition)

Packed with illustrations, photographs, and activities, this user-friendly book provides a consumer/fashion industry perspective for individual and family clothing choices. Its multicultural approach mirrors the multi-ethnic composition of modern society. Updates content throughout to reflect recent research along with societal and fashion industry trends that impact clothing choice. Offers new photographs and illustrations throughout, many chosen from contemporary designers who design for diverse consumer groups. Begins each of the text's three parts with an introduction from a fashion model. Adds case studies and boxed definitions to each chapter. For individuals in retailing and merchandising, and for anyone who wants to learn more about the fashion industry.