9780130105851-0130105856-Marketing on the Internet: Principles of On-Line Marketing

Marketing on the Internet: Principles of On-Line Marketing

ISBN-13: 9780130105851
ISBN-10: 0130105856
Edition: 1
Author: Judy Strauss
Publication date: 1999
Publisher: Routledge
Format: Paperback 383 pages
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Book details

ISBN-13: 9780130105851
ISBN-10: 0130105856
Edition: 1
Author: Judy Strauss
Publication date: 1999
Publisher: Routledge
Format: Paperback 383 pages

Summary

Marketing on the Internet: Principles of On-Line Marketing (ISBN-13: 9780130105851 and ISBN-10: 0130105856), written by authors Judy Strauss, was published by Routledge in 1999. With an overall rating of 4.1 stars, it's a notable title among other books. You can easily purchase or rent Marketing on the Internet: Principles of On-Line Marketing (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.58.

Description

This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation.

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