Marketing Research: A Problem-Solving Approach
ISBN-13:
9780079136701
ISBN-10:
0079136702
Edition:
Book and Disk
Author:
Seymour Sudman, Edward Blair
Publication date:
1998
Publisher:
McGraw-Hill College
Format:
Hardcover
737 pages
FREE US shipping
Book details
ISBN-13:
9780079136701
ISBN-10:
0079136702
Edition:
Book and Disk
Author:
Seymour Sudman, Edward Blair
Publication date:
1998
Publisher:
McGraw-Hill College
Format:
Hardcover
737 pages
Summary
Marketing Research: A Problem-Solving Approach (ISBN-13: 9780079136701 and ISBN-10: 0079136702), written by authors
Seymour Sudman, Edward Blair, was published by McGraw-Hill College in 1998.
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Description
This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.
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