Transnational Management: Text, Cases & Readings in Cross-Border Management
ISBN-13:
9780078137112
ISBN-10:
007813711X
Edition:
6
Author:
Christopher Bartlett, Paul Beamish
Publication date:
2010
Publisher:
McGraw-Hill Education
Format:
Hardcover
800 pages
Category:
International Business
,
Management
,
Management & Leadership
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Book details
ISBN-13:
9780078137112
ISBN-10:
007813711X
Edition:
6
Author:
Christopher Bartlett, Paul Beamish
Publication date:
2010
Publisher:
McGraw-Hill Education
Format:
Hardcover
800 pages
Category:
International Business
,
Management
,
Management & Leadership
Summary
Transnational Management: Text, Cases & Readings in Cross-Border Management (ISBN-13: 9780078137112 and ISBN-10: 007813711X), written by authors
Christopher Bartlett, Paul Beamish, was published by McGraw-Hill Education in 2010.
With an overall rating of 3.5 stars, it's a notable title among other
International Business
(Management, Management & Leadership) books. You can easily purchase or rent Transnational Management: Text, Cases & Readings in Cross-Border Management (Hardcover) from BooksRun,
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International Business
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Description
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
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