Essentials of Strategic Management: The Quest for Competitive Advantage
ISBN-13:
9780078029288
ISBN-10:
0078029287
Edition:
3
Author:
John Gamble, Margaret Peteraf, Jr. Thompson
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Paperback
560 pages
Category:
Management
,
Management & Leadership
FREE US shipping
Book details
ISBN-13:
9780078029288
ISBN-10:
0078029287
Edition:
3
Author:
John Gamble, Margaret Peteraf, Jr. Thompson
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Paperback
560 pages
Category:
Management
,
Management & Leadership
Summary
Essentials of Strategic Management: The Quest for Competitive Advantage (ISBN-13: 9780078029288 and ISBN-10: 0078029287), written by authors
John Gamble, Margaret Peteraf, Jr. Thompson, was published by McGraw-Hill Education in 2012.
With an overall rating of 3.8 stars, it's a notable title among other
Management
(Management & Leadership) books. You can easily purchase or rent Essentials of Strategic Management: The Quest for Competitive Advantage (Paperback) from BooksRun,
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Description
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
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