Practice Marketing Simulation 1 Semester Access Card
ISBN-13:
9780078029035
ISBN-10:
0078029031
Edition:
1
Author:
Dave McCool
Publication date:
2016
Publisher:
McGraw Hill
Format:
Printed Access Code
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780078029035
ISBN-10:
0078029031
Edition:
1
Author:
Dave McCool
Publication date:
2016
Publisher:
McGraw Hill
Format:
Printed Access Code
Category:
Marketing
,
Marketing & Sales
Summary
Practice Marketing Simulation 1 Semester Access Card (ISBN-13: 9780078029035 and ISBN-10: 0078029031), written by authors
Dave McCool, was published by McGraw Hill in 2016.
With an overall rating of 4.0 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Practice Marketing Simulation 1 Semester Access Card (Printed Access Code) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Practice Marketing is an online, interactive learning environment that simulates the full marketing mix including market segmentation, product, pricing, promotion, and place. Using knowledge built in the Principles of Marketing course, students become a marketing manager in a company entering the backpack market. By making decisions and seeing the results, players get feedback on their actions, and learn by doing. Players then review and can amend their decisions to react to their competitors’ decisions. Powerful assessment, reporting, and debriefing tools complement this educational process.
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