Marketing
ISBN-13:
9780078028892
ISBN-10:
0078028892
Edition:
11
Author:
Roger Kerin, Steven Hartley, William Rudelius
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Hardcover
800 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
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Book details
ISBN-13:
9780078028892
ISBN-10:
0078028892
Edition:
11
Author:
Roger Kerin, Steven Hartley, William Rudelius
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Hardcover
800 pages
Category:
Advertising
,
Marketing & Sales
,
Marketing
Summary
Marketing (ISBN-13: 9780078028892 and ISBN-10: 0078028892), written by authors
Roger Kerin, Steven Hartley, William Rudelius, was published by McGraw-Hill Education in 2012.
With an overall rating of 4.2 stars, it's a notable title among other
Advertising
(Marketing & Sales, Marketing) books. You can easily purchase or rent Marketing (Hardcover) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.5.
Description
Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles.
This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.
This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.
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