Essentials of Marketing Research
ISBN-13:
9780078028816
ISBN-10:
0078028817
Edition:
3
Author:
Robert Bush, Joseph Hair, David Ortinau, Mary Celsi
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Paperback
432 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780078028816
ISBN-10:
0078028817
Edition:
3
Author:
Robert Bush, Joseph Hair, David Ortinau, Mary Celsi
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Paperback
432 pages
Category:
Marketing
,
Marketing & Sales
Summary
Essentials of Marketing Research (ISBN-13: 9780078028816 and ISBN-10: 0078028817), written by authors
Robert Bush, Joseph Hair, David Ortinau, Mary Celsi, was published by McGraw-Hill Education in 2012.
With an overall rating of 3.8 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Essentials of Marketing Research (Paperback, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.39.
Description
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
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