Marketing
ISBN-13:
9780077861032
ISBN-10:
0077861035
Edition:
12
Author:
Roger Kerin, Steven Hartley, William Rudelius
Publication date:
2014
Publisher:
McGraw-Hill Education
Format:
Hardcover
784 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780077861032
ISBN-10:
0077861035
Edition:
12
Author:
Roger Kerin, Steven Hartley, William Rudelius
Publication date:
2014
Publisher:
McGraw-Hill Education
Format:
Hardcover
784 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing (ISBN-13: 9780077861032 and ISBN-10: 0077861035), written by authors
Roger Kerin, Steven Hartley, William Rudelius, was published by McGraw-Hill Education in 2014.
With an overall rating of 4.0 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing (Hardcover, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.55.
Description
NOTE: THIS IS A STANDALONE BOOK.
Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.
High Engagement Style
Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.
Rigorous Pedagogical Framework
Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.
Traditional and Contemporary Coverage and Examples
Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.
The access code (standalone) is 0077635736.
The package (book and access code card) is 125928252X.
Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.
High Engagement Style
Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.
Rigorous Pedagogical Framework
Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.
Traditional and Contemporary Coverage and Examples
Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.
The access code (standalone) is 0077635736.
The package (book and access code card) is 125928252X.
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