Contemporary Advertising with ConnectPlus Access Card
ISBN-13:
9780077701512
ISBN-10:
0077701518
Edition:
14
Author:
Michael Weigold, William Arens, Christian Arens
Publication date:
2012
Publisher:
McGraw-Hill/Irwin
Format:
Loose Leaf
722 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780077701512
ISBN-10:
0077701518
Edition:
14
Author:
Michael Weigold, William Arens, Christian Arens
Publication date:
2012
Publisher:
McGraw-Hill/Irwin
Format:
Loose Leaf
722 pages
Category:
Advertising
,
Marketing & Sales
Summary
Contemporary Advertising with ConnectPlus Access Card (ISBN-13: 9780077701512 and ISBN-10: 0077701518), written by authors
Michael Weigold, William Arens, Christian Arens, was published by McGraw-Hill/Irwin in 2012.
With an overall rating of 3.5 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Contemporary Advertising with ConnectPlus Access Card (Loose Leaf) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.49.
Description
NB: Please note that this material relates to the previous edition. CONTEMPORARY ADVERTISING, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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