9780077563585-0077563581-Marketing Management with Update

Marketing Management with Update

ISBN-13: 9780077563585
ISBN-10: 0077563581
Edition: 1
Author: Greg Marshall, Mark Johnston
Publication date: 2011
Publisher: McGraw-Hill/Irwin
Format: Hardcover
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Book details

ISBN-13: 9780077563585
ISBN-10: 0077563581
Edition: 1
Author: Greg Marshall, Mark Johnston
Publication date: 2011
Publisher: McGraw-Hill/Irwin
Format: Hardcover

Summary

Marketing Management with Update (ISBN-13: 9780077563585 and ISBN-10: 0077563581), written by authors Greg Marshall, Mark Johnston, was published by McGraw-Hill/Irwin in 2011. With an overall rating of 4.2 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing Management with Update (Hardcover) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.49.

Description

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

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