Services Marketing (2nd European Edition)
ISBN-13:
9780077131715
ISBN-10:
0077131711
Edition:
2
Author:
Alan M. Wilson
Publication date:
2012
Publisher:
Mcgrawhill Higher Education
Format:
Paperback
608 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780077131715
ISBN-10:
0077131711
Edition:
2
Author:
Alan M. Wilson
Publication date:
2012
Publisher:
Mcgrawhill Higher Education
Format:
Paperback
608 pages
Category:
Marketing
,
Marketing & Sales
Summary
Services Marketing (2nd European Edition) (ISBN-13: 9780077131715 and ISBN-10: 0077131711), written by authors
Alan M. Wilson, was published by Mcgrawhill Higher Education in 2012.
With an overall rating of 3.6 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Services Marketing (2nd European Edition) (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.4.
Description
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
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