Applications In Basic Marketing
ISBN-13:
9780075610298
ISBN-10:
0075610299
Edition:
10th
Author:
E. Jerome McCarthy, Jr. Perreault, William D. Perreault
Publication date:
1999
Publisher:
McGraw-Hill College
Format:
Paperback
240 pages
FREE US shipping
Book details
ISBN-13:
9780075610298
ISBN-10:
0075610299
Edition:
10th
Author:
E. Jerome McCarthy, Jr. Perreault, William D. Perreault
Publication date:
1999
Publisher:
McGraw-Hill College
Format:
Paperback
240 pages
Summary
Applications In Basic Marketing (ISBN-13: 9780075610298 and ISBN-10: 0075610299), written by authors
E. Jerome McCarthy, Jr. Perreault, William D. Perreault, was published by McGraw-Hill College in 1999.
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Description
This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week, Wall Street Journal, and Forbes. The articles are sorted by chapter and coordinate with the organization of the text.
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