9780075538196-0075538199-Persuasion: Understanding, Practice, and Analysis

Persuasion: Understanding, Practice, and Analysis

ISBN-13: 9780075538196
ISBN-10: 0075538199
Edition: Subsequent
Author: Herbert W. Simons
Publication date: 1986
Publisher: McGraw-Hill College
Format: Hardcover 400 pages
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Book details

ISBN-13: 9780075538196
ISBN-10: 0075538199
Edition: Subsequent
Author: Herbert W. Simons
Publication date: 1986
Publisher: McGraw-Hill College
Format: Hardcover 400 pages

Summary

Persuasion: Understanding, Practice, and Analysis (ISBN-13: 9780075538196 and ISBN-10: 0075538199), written by authors Herbert W. Simons, was published by McGraw-Hill College in 1986. With an overall rating of 3.5 stars, it's a notable title among other Psychology & Counseling (Communication, Words, Language & Grammar , General, Psychology, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Persuasion: Understanding, Practice, and Analysis (Hardcover) from BooksRun, along with many other new and used Psychology & Counseling books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.31.

Description

This classic,research-based persuasion text has been revised and updated to incorporate current perspectives,research,and applications. The role of persuasion in society is explored through a wide variety of persuasive messages,including persuasive campaigns,social conflict,advertising,interpersonal relations,and many others. Both conflict and nonconflict situations are discussed.

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