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Marketing Research
ISBN-13:
9780074716526
ISBN-10:
0074716522
Edition:
2
Author:
Robert Bush, Ken Miller, David Ortinau, Jr. Hair, Bryan Lukas
Publication date:
2008
Publisher:
McGraw-Hill Education / Australia
Format:
Paperback
FREE US shipping
Book details
ISBN-13:
9780074716526
ISBN-10:
0074716522
Edition:
2
Author:
Robert Bush, Ken Miller, David Ortinau, Jr. Hair, Bryan Lukas
Publication date:
2008
Publisher:
McGraw-Hill Education / Australia
Format:
Paperback
Summary
Marketing Research (ISBN-13: 9780074716526 and ISBN-10: 0074716522), written by authors
Robert Bush, Ken Miller, David Ortinau, Jr. Hair, Bryan Lukas, was published by McGraw-Hill Education / Australia in 2008.
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Description
Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.
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