Marketing Research
ISBN-13:
9780074711385
ISBN-10:
0074711385
Edition:
Australian Ed
Author:
Joseph F. Hair Jr., Bryan A. Lukas, Robert P. Bush, David J. Ortinau
Publication date:
2003
Publisher:
Mcgraw
Format:
Paperback
704 pages
FREE US shipping
Book details
ISBN-13:
9780074711385
ISBN-10:
0074711385
Edition:
Australian Ed
Author:
Joseph F. Hair Jr., Bryan A. Lukas, Robert P. Bush, David J. Ortinau
Publication date:
2003
Publisher:
Mcgraw
Format:
Paperback
704 pages
Summary
Marketing Research (ISBN-13: 9780074711385 and ISBN-10: 0074711385), written by authors
Joseph F. Hair Jr., Bryan A. Lukas, Robert P. Bush, David J. Ortinau, was published by Mcgraw in 2003.
With an overall rating of 4.1 stars, it's a notable title among other
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Description
This first local adaptation of "Marketing Research" comprehensively reviews, dissects and applies key concepts and theories to real-world situations, emphasizing marketing research in its larger managerial and strategic context, and not just its principles and statistical methodologies. This is the only local textbook to fully address the cross-disciplinary nature of marketing research and its relationship to marketing strategy, customer relationship management, and decision-making (larger contextual issues that are often omitted from other books). This edition is further enhanced by all-new local cases, examples and exercises, and an expanded debate section that delves into the reasons behind marketing research successes, failures and formulas.
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