International Business: The Challenge of Global Competition
ISBN-13:
9780073530161
ISBN-10:
0073530166
Edition:
11
Author:
Donald A. Ball, Wendell H. McCulloch, J. Michael Geringer, Michael S. Minor, Jeanne M. Mcnett
Publication date:
2007
Publisher:
McGraw-Hill College
Format:
Hardcover
623 pages
FREE US shipping
Book details
ISBN-13:
9780073530161
ISBN-10:
0073530166
Edition:
11
Author:
Donald A. Ball, Wendell H. McCulloch, J. Michael Geringer, Michael S. Minor, Jeanne M. Mcnett
Publication date:
2007
Publisher:
McGraw-Hill College
Format:
Hardcover
623 pages
Summary
International Business: The Challenge of Global Competition (ISBN-13: 9780073530161 and ISBN-10: 0073530166), written by authors
Donald A. Ball, Wendell H. McCulloch, J. Michael Geringer, Michael S. Minor, Jeanne M. Mcnett, was published by McGraw-Hill College in 2007.
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Description
International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
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