Consumer Behavior: Building Marketing Strategy, 12th Edition
ISBN-13:
9780073530048
ISBN-10:
0073530042
Edition:
12th
Author:
Del I. Hawkins, David L. Mothersbaugh
Publication date:
2012
Publisher:
Irwin Professional Pub
Format:
Hardcover
772 pages
Category:
Consumer Behavior
,
Marketing & Sales
,
Marketing
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Book details
ISBN-13:
9780073530048
ISBN-10:
0073530042
Edition:
12th
Author:
Del I. Hawkins, David L. Mothersbaugh
Publication date:
2012
Publisher:
Irwin Professional Pub
Format:
Hardcover
772 pages
Category:
Consumer Behavior
,
Marketing & Sales
,
Marketing
Summary
Consumer Behavior: Building Marketing Strategy, 12th Edition (ISBN-13: 9780073530048 and ISBN-10: 0073530042), written by authors
Del I. Hawkins, David L. Mothersbaugh, was published by Irwin Professional Pub in 2012.
With an overall rating of 4.0 stars, it's a notable title among other
Consumer Behavior
(Marketing & Sales, Marketing) books. You can easily purchase or rent Consumer Behavior: Building Marketing Strategy, 12th Edition (Hardcover, Used) from BooksRun,
along with many other new and used
Consumer Behavior
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.4.
Description
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
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