International Marketing
ISBN-13:
9780073529974
ISBN-10:
0073529974
Edition:
16
Author:
John Graham, Philip Cateora, Mary Gilly
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Hardcover
672 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780073529974
ISBN-10:
0073529974
Edition:
16
Author:
John Graham, Philip Cateora, Mary Gilly
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Hardcover
672 pages
Category:
Marketing
,
Marketing & Sales
Summary
International Marketing (ISBN-13: 9780073529974 and ISBN-10: 0073529974), written by authors
John Graham, Philip Cateora, Mary Gilly, was published by McGraw-Hill Education in 2012.
With an overall rating of 3.7 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent International Marketing (Hardcover) from BooksRun,
along with many other new and used
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Description
International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition!
Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
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