New Products Management
ISBN-13:
9780073529882
ISBN-10:
0073529885
Edition:
9
Author:
C. Merle Crawford, C. Anthony Di Benedetto
Publication date:
2007
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
552 pages
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Book details
ISBN-13:
9780073529882
ISBN-10:
0073529885
Edition:
9
Author:
C. Merle Crawford, C. Anthony Di Benedetto
Publication date:
2007
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
552 pages
Summary
New Products Management (ISBN-13: 9780073529882 and ISBN-10: 0073529885), written by authors
C. Merle Crawford, C. Anthony Di Benedetto, was published by McGraw-Hill/Irwin in 2007.
With an overall rating of 3.7 stars, it's a notable title among other
books. You can easily purchase or rent New Products Management (Hardcover) from BooksRun,
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Description
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
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