Introduction to Mass Communication: Media Literacy and Culture
ISBN-13:
9780073526157
ISBN-10:
0073526150
Edition:
7
Author:
Stanley Baran
Publication date:
2011
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Paperback
512 pages
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Book details
ISBN-13:
9780073526157
ISBN-10:
0073526150
Edition:
7
Author:
Stanley Baran
Publication date:
2011
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Paperback
512 pages
Summary
Introduction to Mass Communication: Media Literacy and Culture (ISBN-13: 9780073526157 and ISBN-10: 0073526150), written by authors
Stanley Baran, was published by McGraw-Hill Humanities/Social Sciences/Languages in 2011.
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Description
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
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