9780073511924-0073511927-Public Relations Writing: The Essentials of Style and Format

Public Relations Writing: The Essentials of Style and Format

ISBN-13: 9780073511924
ISBN-10: 0073511927
Edition: 6
Author: Thomas Bivins
Publication date: 2007
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Format: Paperback 400 pages
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Book details

ISBN-13: 9780073511924
ISBN-10: 0073511927
Edition: 6
Author: Thomas Bivins
Publication date: 2007
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Format: Paperback 400 pages

Summary

Public Relations Writing: The Essentials of Style and Format (ISBN-13: 9780073511924 and ISBN-10: 0073511927), written by authors Thomas Bivins, was published by McGraw-Hill Humanities/Social Sciences/Languages in 2007. With an overall rating of 4.2 stars, it's a notable title among other Public Relations (Marketing & Sales, Processes & Infrastructure, Foreign Language Study & Reference) books. You can easily purchase or rent Public Relations Writing: The Essentials of Style and Format (Paperback) from BooksRun, along with many other new and used Public Relations books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.57.

Description

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

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