9780073511917-0073511919-Introduction to Mass Communication: Media Literacy And Culture

Introduction to Mass Communication: Media Literacy And Culture

ISBN-13: 9780073511917
ISBN-10: 0073511919
Edition: 5
Author: Stanley J. Baran
Publication date: 2007
Publisher: McGraw-Hill Humanities Social
Format: Hardcover 516 pages
FREE US shipping

Book details

ISBN-13: 9780073511917
ISBN-10: 0073511919
Edition: 5
Author: Stanley J. Baran
Publication date: 2007
Publisher: McGraw-Hill Humanities Social
Format: Hardcover 516 pages

Summary

Introduction to Mass Communication: Media Literacy And Culture (ISBN-13: 9780073511917 and ISBN-10: 0073511919), written by authors Stanley J. Baran, was published by McGraw-Hill Humanities Social in 2007. With an overall rating of 3.7 stars, it's a notable title among other books. You can easily purchase or rent Introduction to Mass Communication: Media Literacy And Culture (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.46.

Description

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book