9780073404820-0073404829-Essentials of Marketing Research

Essentials of Marketing Research

ISBN-13: 9780073404820
ISBN-10: 0073404829
Edition: 2
Author: Robert Bush, David Ortinau, Jr. Hair, Mary Wolfinbarger
Publication date: 2009
Publisher: McGraw-Hill Education
Format: Paperback 416 pages
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Book details

ISBN-13: 9780073404820
ISBN-10: 0073404829
Edition: 2
Author: Robert Bush, David Ortinau, Jr. Hair, Mary Wolfinbarger
Publication date: 2009
Publisher: McGraw-Hill Education
Format: Paperback 416 pages

Summary

Essentials of Marketing Research (ISBN-13: 9780073404820 and ISBN-10: 0073404829), written by authors Robert Bush, David Ortinau, Jr. Hair, Mary Wolfinbarger, was published by McGraw-Hill Education in 2009. With an overall rating of 3.5 stars, it's a notable title among other Finance (Stocks, Investing) books. You can easily purchase or rent Essentials of Marketing Research (Paperback) from BooksRun, along with many other new and used Finance books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.62.

Description

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

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