Consumer Behavior
ISBN-13:
9780073404769
ISBN-10:
0073404764
Edition:
9
Author:
J. Paul Peter, Jerry Olson
Publication date:
2009
Publisher:
McGraw-Hill Education
Format:
Hardcover
576 pages
Category:
Consumer Behavior
,
Marketing & Sales
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Book details
ISBN-13:
9780073404769
ISBN-10:
0073404764
Edition:
9
Author:
J. Paul Peter, Jerry Olson
Publication date:
2009
Publisher:
McGraw-Hill Education
Format:
Hardcover
576 pages
Category:
Consumer Behavior
,
Marketing & Sales
Summary
Consumer Behavior (ISBN-13: 9780073404769 and ISBN-10: 0073404764), written by authors
J. Paul Peter, Jerry Olson, was published by McGraw-Hill Education in 2009.
With an overall rating of 4.4 stars, it's a notable title among other
Consumer Behavior
(Marketing & Sales) books. You can easily purchase or rent Consumer Behavior (Hardcover) from BooksRun,
along with many other new and used
Consumer Behavior
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.31.
Description
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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