Marketing Research
ISBN-13:
9780073404707
ISBN-10:
0073404705
Edition:
4
Author:
Robert Bush, David Ortinau, Jr. Hair
Publication date:
2008
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
690 pages
Category:
Management
,
Management & Leadership
FREE US shipping
Book details
ISBN-13:
9780073404707
ISBN-10:
0073404705
Edition:
4
Author:
Robert Bush, David Ortinau, Jr. Hair
Publication date:
2008
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
690 pages
Category:
Management
,
Management & Leadership
Summary
Marketing Research (ISBN-13: 9780073404707 and ISBN-10: 0073404705), written by authors
Robert Bush, David Ortinau, Jr. Hair, was published by McGraw-Hill/Irwin in 2008.
With an overall rating of 4.5 stars, it's a notable title among other
Management
(Management & Leadership) books. You can easily purchase or rent Marketing Research (Hardcover) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.57.
Description
Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.
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