9780073381404-0073381403-International Business: The Challenge of Global Competition

International Business: The Challenge of Global Competition

ISBN-13: 9780073381404
ISBN-10: 0073381403
Edition: 12
Author: Michael Geringer, Donald Ball, Michael Minor, Jeanne M. Mcnett
Publication date: 2009
Publisher: McGraw-Hill College
Format: Hardcover 768 pages
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Book details

ISBN-13: 9780073381404
ISBN-10: 0073381403
Edition: 12
Author: Michael Geringer, Donald Ball, Michael Minor, Jeanne M. Mcnett
Publication date: 2009
Publisher: McGraw-Hill College
Format: Hardcover 768 pages

Summary

International Business: The Challenge of Global Competition (ISBN-13: 9780073381404 and ISBN-10: 0073381403), written by authors Michael Geringer, Donald Ball, Michael Minor, Jeanne M. Mcnett, was published by McGraw-Hill College in 2009. With an overall rating of 3.8 stars, it's a notable title among other Processes & Infrastructure books. You can easily purchase or rent International Business: The Challenge of Global Competition (Hardcover, Used) from BooksRun, along with many other new and used Processes & Infrastructure books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.41.

Description

This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.

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