Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy (ISBN-13: 9780073381107 and ISBN-10: 0073381101), written by authors David Mothersbaugh, Delbert Hawkins, Roger Best, was published by McGraw-Hill/Irwin in 2009. With an overall rating of 4.3 stars, it's a notable title among other Commerce (Economics, Consumer Behavior, Marketing & Sales) books. You can easily purchase or rent Consumer Behavior: Building Marketing Strategy (Hardcover) from BooksRun, along with many other new and used Commerce books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.47.