Marketing: The Core
ISBN-13:
9780073381060
ISBN-10:
0073381063
Edition:
3
Author:
Roger Kerin, Steven Hartley, William Rudelius
Publication date:
2008
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
512 pages
Category:
Marketing
,
Marketing & Sales
,
Distance & Online Learning
,
Schools & Teaching
FREE US shipping
Book details
ISBN-13:
9780073381060
ISBN-10:
0073381063
Edition:
3
Author:
Roger Kerin, Steven Hartley, William Rudelius
Publication date:
2008
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
512 pages
Category:
Marketing
,
Marketing & Sales
,
Distance & Online Learning
,
Schools & Teaching
Summary
Marketing: The Core (ISBN-13: 9780073381060 and ISBN-10: 0073381063), written by authors
Roger Kerin, Steven Hartley, William Rudelius, was published by McGraw-Hill/Irwin in 2008.
With an overall rating of 4.1 stars, it's a notable title among other
Marketing
(Marketing & Sales, Distance & Online Learning, Schools & Teaching) books. You can easily purchase or rent Marketing: The Core (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.42.
Description
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.
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