Essentials of Marketing Research
ISBN-13:
9780073381022
ISBN-10:
0073381020
Edition:
1
Author:
Robert Bush, David Ortinau, Jr. Hair, Mary Wolfinbarger
Publication date:
2007
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
400 pages
FREE US shipping
Book details
ISBN-13:
9780073381022
ISBN-10:
0073381020
Edition:
1
Author:
Robert Bush, David Ortinau, Jr. Hair, Mary Wolfinbarger
Publication date:
2007
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
400 pages
Summary
Essentials of Marketing Research (ISBN-13: 9780073381022 and ISBN-10: 0073381020), written by authors
Robert Bush, David Ortinau, Jr. Hair, Mary Wolfinbarger, was published by McGraw-Hill/Irwin in 2007.
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Description
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.
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