International Business: The Challenge of Global Competition
ISBN-13:
9780073346885
ISBN-10:
0073346888
Edition:
11
Author:
Michael Geringer, Jeanne McNett, Donald Ball, Michael Minor, Wendell McCulloch
Publication date:
2007
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
623 pages
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Book details
ISBN-13:
9780073346885
ISBN-10:
0073346888
Edition:
11
Author:
Michael Geringer, Jeanne McNett, Donald Ball, Michael Minor, Wendell McCulloch
Publication date:
2007
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
623 pages
Summary
International Business: The Challenge of Global Competition (ISBN-13: 9780073346885 and ISBN-10: 0073346888), written by authors
Michael Geringer, Jeanne McNett, Donald Ball, Michael Minor, Wendell McCulloch, was published by McGraw-Hill/Irwin in 2007.
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Description
International Business: The Challenge of Global Competition, 11th Edition, by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing –a claim no other text can make. In addition, each new copy of International Business, 11e includes access to CESIM –an interactive IB simulation developed for industry professionals. Ball, et al is the only textbook on the market which features access to CESIM. Only Ball, McCulloch, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
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