Strategic Management: Creating Competitive Advantage with Online Learning Center access card
ISBN-13:
9780073267210
ISBN-10:
007326721X
Edition:
3
Author:
Alan Eisner, Gregory G. Dess, G.T. (Tom) Lumpkin
Publication date:
2006
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
559 pages
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Book details
ISBN-13:
9780073267210
ISBN-10:
007326721X
Edition:
3
Author:
Alan Eisner, Gregory G. Dess, G.T. (Tom) Lumpkin
Publication date:
2006
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
559 pages
Summary
Strategic Management: Creating Competitive Advantage with Online Learning Center access card (ISBN-13: 9780073267210 and ISBN-10: 007326721X), written by authors
Alan Eisner, Gregory G. Dess, G.T. (Tom) Lumpkin, was published by McGraw-Hill/Irwin in 2006.
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Description
STRATEGIC MANAGEMENT: Creating Competitive Advantages, 3/e, by Dess, Lumpkin, and Eisner, responds to the demands of today’s rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. Instructors can create their own case volumes for use with Strategic Management 3rd Edition from a variety of source- pre-selected case packets, customizing from a recommended set which have been carefully mapped to the chapter concepts, or from the entire Primis database which features cases from Harvard, Darden, INSEAD, Ivey, and other reputable sources.
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