9780073252896-0073252891-Marketing with Online Learning Center Premium Content Card

Marketing with Online Learning Center Premium Content Card

ISBN-13: 9780073252896
ISBN-10: 0073252891
Edition: 14
Author: Bruce Walker, William Stanton, Michael Etzel
Publication date: 2005
Publisher: McGraw-Hill/Irwin
Format: Paperback 706 pages
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Book details

ISBN-13: 9780073252896
ISBN-10: 0073252891
Edition: 14
Author: Bruce Walker, William Stanton, Michael Etzel
Publication date: 2005
Publisher: McGraw-Hill/Irwin
Format: Paperback 706 pages

Summary

Marketing with Online Learning Center Premium Content Card (ISBN-13: 9780073252896 and ISBN-10: 0073252891), written by authors Bruce Walker, William Stanton, Michael Etzel, was published by McGraw-Hill/Irwin in 2005. With an overall rating of 3.6 stars, it's a notable title among other books. You can easily purchase or rent Marketing with Online Learning Center Premium Content Card (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.41.

Description

Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.

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