Marketing Management
ISBN-13:
9780073137636
ISBN-10:
0073137634
Edition:
8
Author:
J. Paul Peter, Jr Donnelly
Publication date:
2006
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
832 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780073137636
ISBN-10:
0073137634
Edition:
8
Author:
J. Paul Peter, Jr Donnelly
Publication date:
2006
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
832 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing Management (ISBN-13: 9780073137636 and ISBN-10: 0073137634), written by authors
J. Paul Peter, Jr Donnelly, was published by McGraw-Hill/Irwin in 2006.
With an overall rating of 4.4 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing Management (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.46.
Description
Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
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