Essentials of Contemporary Advertising
ISBN-13:
9780073136660
ISBN-10:
0073136662
Edition:
1
Author:
William Arens, David Schaefer
Publication date:
2006
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
592 pages
FREE US shipping
Book details
ISBN-13:
9780073136660
ISBN-10:
0073136662
Edition:
1
Author:
William Arens, David Schaefer
Publication date:
2006
Publisher:
McGraw-Hill/Irwin
Format:
Paperback
592 pages
Summary
Essentials of Contemporary Advertising (ISBN-13: 9780073136660 and ISBN-10: 0073136662), written by authors
William Arens, David Schaefer, was published by McGraw-Hill/Irwin in 2006.
With an overall rating of 3.9 stars, it's a notable title among other
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Description
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
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