Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media
ISBN-13:
9780073135809
ISBN-10:
0073135801
Edition:
6
Author:
Joseph Dominick, Barry Sherman, Fritz Messere
Publication date:
2007
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Paperback
368 pages
Category:
Communication & Media Studies
,
Social Sciences
FREE US shipping
Book details
ISBN-13:
9780073135809
ISBN-10:
0073135801
Edition:
6
Author:
Joseph Dominick, Barry Sherman, Fritz Messere
Publication date:
2007
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Paperback
368 pages
Category:
Communication & Media Studies
,
Social Sciences
Summary
Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media (ISBN-13: 9780073135809 and ISBN-10: 0073135801), written by authors
Joseph Dominick, Barry Sherman, Fritz Messere, was published by McGraw-Hill Humanities/Social Sciences/Languages in 2007.
With an overall rating of 3.5 stars, it's a notable title among other
Communication & Media Studies
(Social Sciences) books. You can easily purchase or rent Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media (Paperback, Used) from BooksRun,
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Description
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .
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