Cases in Public Relations Management
ISBN-13:
9780073135656
ISBN-10:
0073135658
Edition:
1
Author:
Patricia Swann
Publication date:
2007
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Paperback
400 pages
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Book details
ISBN-13:
9780073135656
ISBN-10:
0073135658
Edition:
1
Author:
Patricia Swann
Publication date:
2007
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Paperback
400 pages
Summary
Cases in Public Relations Management (ISBN-13: 9780073135656 and ISBN-10: 0073135658), written by authors
Patricia Swann, was published by McGraw-Hill Humanities/Social Sciences/Languages in 2007.
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Description
Intended for a junior/senior level course in Public Relations, this case study textbook takes a different approach to teaching students about the public relations world. Most case study textbooks deconstruct prize-winning campaigns that show one path to meeting a challenge or an opportunity. Cases in Public Relations Management uses recent cases with outcomes that weren’t always successful and challenges students to think analytically, strategically and practically. Each case is designed to encourage discussion, debate and exploration of the options available to the strategic public relations manager today.
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