Transnational Management: Text, Cases & Readings in Cross-Border Management
ISBN-13:
9780073101729
ISBN-10:
0073101729
Edition:
5
Author:
Sumantra Ghoshal, Christopher Bartlett, Paul Beamish
Publication date:
2006
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
840 pages
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Book details
ISBN-13:
9780073101729
ISBN-10:
0073101729
Edition:
5
Author:
Sumantra Ghoshal, Christopher Bartlett, Paul Beamish
Publication date:
2006
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
840 pages
Summary
Transnational Management: Text, Cases & Readings in Cross-Border Management (ISBN-13: 9780073101729 and ISBN-10: 0073101729), written by authors
Sumantra Ghoshal, Christopher Bartlett, Paul Beamish, was published by McGraw-Hill/Irwin in 2006.
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Description
TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
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