New Products Management
ISBN-13:
9780072961447
ISBN-10:
0072961449
Edition:
8
Author:
C. Merle Crawford, C. Anthony Di Benedetto
Publication date:
2005
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
560 pages
FREE US shipping
Book details
ISBN-13:
9780072961447
ISBN-10:
0072961449
Edition:
8
Author:
C. Merle Crawford, C. Anthony Di Benedetto
Publication date:
2005
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
560 pages
Summary
New Products Management (ISBN-13: 9780072961447 and ISBN-10: 0072961449), written by authors
C. Merle Crawford, C. Anthony Di Benedetto, was published by McGraw-Hill/Irwin in 2005.
With an overall rating of 4.5 stars, it's a notable title among other
books. You can easily purchase or rent New Products Management (Hardcover) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.59.
Description
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
