Public Relations: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and PowerWeb
ISBN-13:
9780072935318
ISBN-10:
0072935316
Edition:
1
Author:
Dan L Lattimore, Otis W Baskin, Suzette T. Heiman, Elizabeth L. Toth, James K Van Leuven, Dan Lattimore, Otis Baskin, Suzette Heimen, Elizabeth Toth, James Van Leuven
Publication date:
2003
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Paperback
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Book details
ISBN-13:
9780072935318
ISBN-10:
0072935316
Edition:
1
Author:
Dan L Lattimore, Otis W Baskin, Suzette T. Heiman, Elizabeth L. Toth, James K Van Leuven, Dan Lattimore, Otis Baskin, Suzette Heimen, Elizabeth Toth, James Van Leuven
Publication date:
2003
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Format:
Paperback
Summary
Public Relations: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and PowerWeb (ISBN-13: 9780072935318 and ISBN-10: 0072935316), written by authors
Dan L Lattimore, Otis W Baskin, Suzette T. Heiman, Elizabeth L. Toth, James K Van Leuven, Dan Lattimore, Otis Baskin, Suzette Heimen, Elizabeth Toth, James Van Leuven, was published by McGraw-Hill Humanities/Social Sciences/Languages in 2003.
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Description
This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.
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