Marketing Channels: A Relationship Management Approach
ISBN-13:
9780072895124
ISBN-10:
0072895128
Edition:
2
Author:
David Strutton, Lou E Pelton, James R Lumpkin
Publication date:
2001
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
544 pages
Category:
Management & Leadership
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Book details
ISBN-13:
9780072895124
ISBN-10:
0072895128
Edition:
2
Author:
David Strutton, Lou E Pelton, James R Lumpkin
Publication date:
2001
Publisher:
McGraw-Hill/Irwin
Format:
Hardcover
544 pages
Category:
Management & Leadership
Summary
Marketing Channels: A Relationship Management Approach (ISBN-13: 9780072895124 and ISBN-10: 0072895128), written by authors
David Strutton, Lou E Pelton, James R Lumpkin, was published by McGraw-Hill/Irwin in 2001.
With an overall rating of 3.6 stars, it's a notable title among other
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Description
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
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